my work
On a mission to fuse design artistry with engineering logic, I strive to craft seamless digital experiences and mentor the next wave of tech innovators.
FullStory
Senior Software Engineer
In 2020, I joined the Workflows team to enhance FullStory’s product analytics with features like metrics, dashboards, and funnels.
- 2021: Transitioned to the App Frameworks team, tackling the ambitious project of migrating our app from the custom ‘Tomato’ UI framework to React. This was a strategic, phased migration, akin to swapping out a car’s engine at full speed.
- 2022: With UI/UX inconsistencies emerging, I shifted to the App Platform team. We collaborated closely with designers to craft a new, unified design system in Figma, then brought it to life in React. This initiative streamlined the app’s interface, ensuring a consistent and intuitive user experience.
- 2023: Addressed the challenge of a 60-hour weekly release process. By automating critical manual tests and streamlining release steps, I helped slashed the release time to just 2 hours - a 95% reduction. This was a collaborative effort with nine product teams, integrating Cypress and Jest for efficient testing.
Throughout my tenure, I’ve reviewed and merged over 600 pull requests, reviewed 1000+ more, and authored numerous engineering design documents. My footprint is embedded in every aspect of the FullStory app, a testament to my dedication and impact.
Joel’s deep development skillset is complemented by his friendly, can-do, collaborative spirit, making him an outstanding team player. His willingness to assist and consistent drive to expand his expertise, particularly into AI, showcases his adaptability and humble approach to challenges.
Joel is a thoughtful, talented engineer and a wonderful collaborator. He consistently delivered high-quality work and exhibited leadership in every team, proving to be a true team player and an asset to any company.
Joel is a seasoned software professional, well-respected for his ability to break down large projects and deliver with discipline. His strong leadership skills are evident and he is highly regarded by his peers.
PureCars
Engineering Manager, 2017-2020
Founded the PureCars labs team in 2017 to spearhead the greenfield development of innovative products in the automotive advertising space, leveraging emerging technologies and bringing creative solutions to the forefront.
- Pioneered the creation of advanced React web applications, significantly enhancing data analytics capabilities for automotive dealers.
- Championed the use of TypeScript, driving improvements in our development processes and elevating product quality.
- Led key projects that resulted in the development of a high-performing web application, scoring 99 on Google’s Lighthouse performance tool, a testament to our focus on quality and performance.
During my tenure at PureCars, I consistently pushed the envelope in technology and product development. My role involved not only leading projects but also mentoring the team, leaving a lasting impact on the products and people I worked with.
Joel brings a wealth of knowledge and extreme passion to every project. He was instrumental in our largest platform release in 2014 and led the team to its latest release in 2020. Joel is a master of his craft, elevating those around him.
Joel is the best front end developer, leader, and friend I’ve worked with. His combination of humility, confidence, and respect is unparalleled. He was an excellent mentor, supervisor, and friend at PureCars, leading our team to success. Joel’s dedication and care are truly remarkable, and he profoundly impacts those he works with.
The Weather Company, an IBM Business
Senior Software Engineer, Team Lead, 2016-2017
Joined as a Senior Software Engineer and Team Lead, focusing on transforming weather.com into a modern, performant web application.
- Played a pivotal role in rebuilding weather.com as a server-side rendered Node/React progressive web app, enhancing site performance and user engagement.
- Successfully integrated a modular CMS with React, streamlining content management and enabling the editorial team to create and manage new pages with ease.
My time at The Weather Company was marked by significant contributions to modernizing a highly trafficked web platform, employing cutting-edge technologies and collaborative problem-solving to improve overall user experience and content management.
Joel is an outstanding engineer and someone that could add rocket fuel to any team. He’s fantastic at solving complex problems and creating solutions that delight users.
PureCars
Senior Software Engineer, 2014-2016
Joined as a Senior Software Engineer, leading the development of enterprise-level front end web applications with a focus on sophisticated UI design and architecture.
- Spearheaded the creation of complex UI-centric web applications, including a Photoshop-style editor in the browser.
- Pioneered the use of the first Node server in production at PureCars, overseeing the setup of cloud infrastructure, continuous deployment, and development environments.
- Played a key role in modernizing the UI, responsible for designing most of the modern user interfaces in use at the company.
- Introduced Webpack and universal JavaScript to the team, enhancing the development process and application performance.
Throughout my tenure at PureCars, my focus was on developing scalable and maintainable code, driving innovation in web application development and contributing significantly to the company’s technological evolution.